[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"info-list-19007":3,"hot-list-29":24},{"info":4,"next":18,"pre":21},{"article_title":5,"type_id":6,"article_image":7,"article_content":8,"read_num":9,"create_time":10,"update_time":10,"article_author":11,"tags":12,"seo_title":5,"keyword":13,"desc":14,"style_type":15,"article_type":12,"is_video":16,"video_url":12,"video_img":12,"update_time_str":17},"公众号文章生成二维码在哪？原来藏在这个入口里",29,"https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F6041637f34eb870d0326f9543bca8bd0.jpg","\u003Cdiv data-page-id=\"ZdRodiCJuoVpS2xG2nvcYcm7nwh\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnfT8zMmeeZ0qtCRbXMS64pf\">\u003Cdiv data-page-id=\"IK93d5nploQm0Ex5CLUcgutAnle\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnd9WwrV4RgR5gnfS9Q4jstm\">公众号后台的文章二维码功能其实一直都在,只是入口位置不太好找。本文详细说明后台生成入口的具体位置,以及使用时需要注意的几个关键问题,帮你快速掌握这个实用功能。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnNMFaUqiDu1xBErK83qu7Sg\">做公众号运营的朋友,应该都有过这样的经历:线下活动需要展示文章内容,想打印个二维码让人扫,结果在后台翻了半天也没找到生成入口。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnJ8ll16JCHJrJSn7z62KEmc\">微信公众号后台早就提供了文章二维码功能。做活动推广、课程招生、产品宣传时,把二维码印在海报上、易拉宝上,或者发到社群里,读者扫一下就能直接看到文章,比复制链接方便多了。问题就在于,这个入口的位置确实藏得有点深。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnvWQlG3EpsVHfpHmRsVs1qf\">后台生成入口在哪\u003C\u002Fh2>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn1VhX8wMsn74HU2DuVuIRjc\">登录公众号管理后台,按这个路径操作:\u003C\u002Fdiv>\u003Cdiv style=\"white-space:pre;\" class=\"ace-line ace-line old-record-id-doxcnVSN543L7oHJzNsCmMn1Dpb\">\u003Cstrong>找到素材管理\u003C\u002Fstrong>\r\n左侧菜单栏里点击\"素材管理\",进去后能看到所有已发布的图文消息。\u003C\u002Fdiv>\u003Cdiv style=\"white-space:pre;\" class=\"ace-line ace-line old-record-id-doxcnwqZSoClzcUoUbkZD6vnEph\">\u003Cstrong>定位目标文章\u003C\u002Fstrong>\r\n在列表里找到你需要生成二维码的那篇文章。鼠标移到文章标题右侧,会出现一个三个点的按钮。\u003C\u002Fdiv>\u003Cdiv style=\"white-space:pre;\" class=\"ace-line ace-line old-record-id-doxcnEgLOKBbn0xsEjNRWMXXmmc\">\u003Cstrong>生成并下载\u003C\u002Fstrong>\r\n点击三个点,选择\"生成永久链接\"。弹出的窗口里会自动显示这篇文章的专属二维码,点下载就能保存图片。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnIoqz5pwsgapP2Ec2RbGkof\">整个过程不超过一分钟。之前一直没找到?现在试一下应该能顺利搞定。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcn7mFDHNPq5PRE0INDhQ7BVb\">用这个功能要留意什么\u003C\u002Fh2>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnLhVzlyYj0clRFUL4G4BNbg\">二维码会不会失效\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnCzfa5Y7dC3ZynjUeDq8KWg\">公众号后台生成的文章二维码理论上永久有效,但有两个前提:\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnh18TPiqOSCFKbszznJggJe\">文章不能删除。删了之后,二维码扫出来就是空白页面。文章也不能设置成\"仅粉丝可见\"——没关注的人扫码后看不到内容。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn5jBb8mA0E0ATjUwBXJNluc\">打算把二维码印在宣传物料上长期使用?记得别随意删文章或改权限。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnZI4lRe7NZZtXiTSc06UQJc\">图片格式怎么选\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnFXJDgDdR6EiX9vlZOGvZum\">下载二维码时,建议保存成\u003Cstrong>PNG格式\u003C\u002Fstrong>。清晰度高,放大缩小都不会模糊,扫描识别率也更稳定。保存成JPG格式,打印出来可能会出现扫不出来的情况。特别是印刷场景,一定要用PNG格式。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnj0A8Rhec2RMIKgYUBUELdf\">需要批量生成怎么办\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnyMIwAerJudwl5LxhNGxFmc\">有很多篇文章都需要生成二维码?一篇篇下载确实费时间。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn3kPNhSIzTUe0MNJiEPuJOm\">这种情况可以考虑用专门的二维码工具。比如八木屋二维码生成器支持批量导入链接,一次性生成多个二维码,然后打包下载。做系列课程、产品矩阵推广时会省不少精力。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnwjWd1MDrGJVt2fHwxBtuZd\">要注意,用第三方工具生成的二维码,实际上是把公众号文章链接转成了二维码,本质上和后台生成的一样,只是操作更方便。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnH9P01g4sUGb7ZihnuZScjd\">几种常见使用场景\u003C\u002Fh2>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcntaYzqEG57S0voyT8I7cW7g\">线下活动展示\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn9oiwfig7OqoxXTyxpXvnMf\">新品发布会、课程路演、行业沙龙这类线下活动,把文章二维码印在展板上或者投影到大屏幕上,参会者扫一下就能看到详细介绍。比口头讲解或者发纸质资料效果好,参会者还能直接把内容转发到朋友圈,帮你做二次传播。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnXZYUwsF0NnOC1ny1otcInm\">社群快速分享\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn9axFWGfX3R8v73tZ3G903g\">在微信群里推广文章时,直接发二维码图片比发链接更醒目。群成员看到图片会下意识扫一下,而链接往往容易被忽略。特别是在人数较多的社群里,二维码的打开率明显更高。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnvaB1sC76L4xwIWMzZ3QUub\">纸质物料印刷\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn8O0RmcUo0o2oQKLh1cjIje\">做教育培训、实体店推广,可以把文章二维码印在传单、海报、课程手册上。顾客拿到宣传品后,随时都能扫码了解详情,不用记网址也不用搜索公众号,降低了获取信息的门槛。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnhOo1edE64gmm5bqXpuW6ig\">遇到问题怎么处理\u003C\u002Fh2>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnDsqOFQc4Tnm0mxBxB9carb\">有时候会碰到二维码生成后扫不出来的情况,通常是这几个原因:\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnBloRK0PU19JBNdAFHAchZc\">\u003Cstrong>文章链接失效了\u003C\u002Fstrong>。检查一下文章是不是被删除或者设置了访问权限。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnTTLFPyOkp0p8a3ysD1Sble\">\u003Cstrong>图片清晰度不够\u003C\u002Fstrong>。重新下载PNG格式的高清版本,或者用工具重新生成。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnJe0l13zWzZgRZ6hMUVQ57e\">\u003Cstrong>扫码工具有问题\u003C\u002Fstrong>。换个手机或者用微信自带的扫一扫功能试试。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnCpjP6ffiGKsL3ATfMKvogh\">如果确认文章没问题、图片也清晰,但还是扫不出来,可能是二维码本身出了问题。这时候可以用八木屋二维码这类工具重新生成一个,支持输入图片网址解码,能快速帮你排查问题。\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cspan 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13:24:25",{"article_title":19,"id":20,"type_id":6,"is_video":16},"公众号二维码怎么获取？这个隐藏入口90%的人都没找到",19008,{"article_title":22,"id":23,"type_id":6,"is_video":16},"公众号文章怎么生成二维码图片？原来不用第三方工具就能搞定",19006,[25,30,35,40,45,50,55,60],{"article_title":26,"article_image":27,"id":28,"seo_title":26,"brief":29,"duration":12,"video_img":12,"type_id":6},"药品二维码扫出来是空白？原来这个信息才是关键","https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F07d74fa6741888886d2cef70ae790a49.jpg",19162,"　　拿到新买的药，习惯性掏出手机扫一扫包装上的二维码，结果屏幕一片空白——这种情况你遇到过吗？先别急着怀疑买到假药，很可能是扫错了位置。药品包装上往往印着好几个二维码，有的跳转购物链接，有的关注公众号，真正能查验真伪的那个，藏在不起眼的角落里。　　买药后扫二维码却显示空白，不一定是假药。药盒上通常有多个二维码，只有标注「电子监管码」的才能查验真伪。打开一盒常见的感冒药，仔细看包装侧面和底部，你会发",{"article_title":31,"article_image":32,"id":33,"seo_title":31,"brief":34,"duration":12,"video_img":12,"type_id":6},"小程序链接怎么转换成二维码？原来微信自带这个功能","https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F63c1498d4588566b6c666d0aad60712e.jpg",19161,"　　做小程序运营的朋友，经常会遇到这样的需求：把某个活动页面或商品详情做成二维码，印在海报上或发到社群里。很多人不知道微信公众平台就能直接生成小程序码，本文详细讲解官方生成方法、参数配置技巧，以及什么情况下需要用活码工具。　　不过官方功能也有局限性。二维码生成后无法修改跳转地址，如果活动链接临时调整，就得重新生成、重新印刷。掌握这些方法后，线下推广和数据追踪都能更高效，选对工具才能少走弯路。1.1",{"article_title":36,"article_image":37,"id":38,"seo_title":36,"brief":39,"duration":12,"video_img":12,"type_id":6},"怎么把内容生成二维码？原来手机自带这个功能","https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F7e314439d73179d9e38011e3f24cc291.jpg",19160,"　　需要临时分享文字或链接时，很多人会专门下载二维码生成APP。实际上iPhone和安卓手机都内置了这个功能，只是入口藏得比较深。手机里其实藏着一个免费的二维码生成器，只是大部分人从来没用过。当你需要把WiFi密码、收款信息或一段文字快速分享给别人时，不用专门下载APP，直接用系统自带功能就能完成。不占内存、没有广告、操作快，特别适合临时使用的场景。1.1、不同系统的操作入口在哪iPhone用户可",{"article_title":41,"article_image":42,"id":43,"seo_title":41,"brief":44,"duration":12,"video_img":12,"type_id":6},"小程序码转换二维码，原来微信自带这个隐藏功能","https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F602508d4ad2e7df05aa0e137c093bbad.jpg",19159,"　　运营活动要在多个渠道投放，设计给的小程序码在有些平台识别不了。客户要把小程序分享给用微信老版本的用户，对方扫码后直接卡住。这些场景都指向同一个需求：把小程序码转成兼容性更好的普通二维码。很多人第一反应是找第三方工具，但微信内置了转换功能，这个功能藏得比较深，掌握后能快速解决临时转换需求。1. 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