[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"info-list-18920":3,"hot-list-29":24},{"info":4,"next":18,"pre":21},{"article_title":5,"type_id":6,"article_image":7,"article_content":8,"read_num":9,"create_time":10,"update_time":10,"article_author":11,"tags":12,"seo_title":5,"keyword":13,"desc":14,"style_type":15,"article_type":12,"is_video":16,"video_url":12,"video_img":12,"update_time_str":17},"二维码有哪些国家在使用？全球二维码应用现状揭秘",29,"https:\u002F\u002Fhs1.bmwas.cn\u002Farticle\u002F23d62c32938055ef81bfa80292981bc5.jpg","\u003Cdiv data-page-id=\"XsaSdJty5o7dJIxaqc7cMHbYn7a\" data-lark-html-role=\"root\" data-docx-has-block-data=\"false\">\u003Cp>\u003Cspan style=\"color: rgb(0, 0, 0); font-size: 14px; font-weight: normal;\">二维码从日本发明到中国爆发,再到欧美疫情后快速普及,不同地区的应用侧重点各有不同。亚洲聚焦移动支付,欧美侧重公共服务,拉美则在探索本土化创新。本文梳理全球主要国家的二维码使用现状,帮你了解这项技术在不同市场的真实应用情况。\u003C\u002Fspan>\u003C\u002Fp>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnfRZm8KO2NYoSg7In6zHyQc\">二维码这个黑白方块,在全球不同地区的命运截然不同。有些国家十几年前就在用,有些地区直到疫情才发现它的价值。更有意思的是,同样是扫码,中国人用来付钱,日本人用来查公交,欧洲人用来看博物馆展品——技术相同,用法完全不一样。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnr7OW7Tzx1RtP38YyCfhxhe\">亚洲市场:从技术发源到商业爆发\u003C\u002Fh2>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnHZRM56caYE5v4Ga5N81Deg\">中国把二维码用成了基础设施\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnEeI1dxVsR0L33pM2dPkyOm\">2016年之前,中国街头很少见到二维码。微信和支付宝推广二维码支付后,三年时间交易额就从几千亿美元涨到1.5万亿美元。现在菜市场买菜、骑共享单车、路边摊买煎饼,随处可见二维码。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnOuQpXKCaQinkUEDwxQK66d\">这种普及速度在全球罕见。原因很简单:中国跳过了信用卡时代,直接进入移动支付。商家不用买POS机,打印一张二维码就能收款,成本几乎为零。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcns1ExViw2uKVVlZz5mSHNXm\">日本更看重公共服务场景\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnqSgODNJzrTEdv6XsmBvOEm\">日本电装公司1994年发明二维码,最初用来追踪汽车零件。到2002年,日本手机就能扫二维码了,比中国早十几年。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnI2UYuhrYgXkxB6PLVVlU1g\">但日本人不太用二维码付钱,他们更习惯刷卡或用IC卡。二维码在日本主要用在:公交站牌扫码查实时信息、便利店领电子优惠券、机场出入境管理。政府和企业更愿意把二维码当信息查询工具,而非支付工具。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnUVisfPd0RNv8tM4yoUpvPe\">东南亚正在快速跟进\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnF02dGmI36HWSvObpOBsqxe\">印度40%的人用过二维码,越南27%,泰国23%。这些数字虽不高,但增长很快。泰国疫情前使用率只有23%,疫情期间直接跳到63%。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnAndczQ1zCYlvQw41QcmsQm\">印尼推出的QRIS国家标准值得关注。小商贩处理30美元以下交易完全免费,大幅降低了使用门槛。东南亚的策略是:政府主导制定标准,让不同支付平台互相兼容,避免中国早期\"这家店只能用微信,那家店只能用支付宝\"的尴尬。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnXvTFuGFZJrW7XNGHZUwqhm\">欧美地区:疫情改变了使用习惯\u003C\u002Fh2>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnaBNNXM9ZJOQiVbjTBRL6ze\">欧洲从怀疑到接受\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnnnuL9eiE8yD3S3jfsWzPih\">2019年之前,只有5%的欧洲人会主动扫二维码。欧洲人更习惯刷卡,觉得二维码不够安全,也不够方便。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnbrXnxvk6q1R0MijYXtrWem\">疫情彻底扭转了这个局面。餐厅用二维码点餐、博物馆用二维码导览、活动用二维码验票——当面对面接触变得有风险,二维码成了最简单的替代方案。现在72%的欧洲人一个月内至少扫过一次码,67%的人认为二维码确实让生活更方便。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnzfplY2WLJNhqyqkD9UMtCh\">意大利有30%的博物馆提供二维码导览服务。游客扫码就能听语音讲解,不用排队租设备。如果你需要为展览或培训快速生成音频二维码,八木屋二维码支持直接上传音频文件,扫码即可播放,无需安装应用。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnDVWDu5mVaatNjIzI61zAPc\">美国消费者开始认可非接触支付\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnyaIcW68JEmMOD898GSXUsd\">从2019年3月开始,美国的非接触支付(包括二维码)增长了150%。疫情期间使用率又提升了11%。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn4xlYmeKi6B4tuqXnb2pMoc\">有个数据很能说明问题:超过三分之一偏好二维码支付的美国消费者表示,如果商家不提供这个选项,他们可能就不买了。这说明一部分人的支付习惯已经改变,不再愿意掏钱包、刷卡、输密码。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn1Oj1ojp8BvHdRxfxTfxMzf\">但美国的二维码普及还是比中国慢。主要原因是信用卡体系太成熟,刷卡已经很方便,商家和消费者都没有强烈动力去换新方式。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnaYTXNynI2pKOkAGmwI2Gdm\">拉美和其他地区的本土化探索\u003C\u002Fh2>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcndpXS5sT5Fufa9B7gUlcIaf\">拉美国家的二维码应用很有创意,不是简单照搬中国或欧美的模式。厄瓜多尔抓住智能手机普及率从6.2%涨到46%的机会,大力推广二维码支付。乌拉圭要求餐馆展示税务二维码,消费者扫码就能看到这家店有没有按规定纳税。萨尔瓦多用二维码验证中小企业真实性,减少诈骗。哥斯达黎加医院用二维码做院内导航,患者扫码就知道该去哪个科室。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn1QQB549mi9aKiQsyjK4dOd\">这些应用都不是为了赶时髦,而是针对本地的具体问题。税务透明度不够就用二维码公开信息,医院太大容易迷路就用二维码导航——技术只是工具,关键是找到合适的使用场景。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnGNnGR91PiOGehxcopzrJfc\">跨境互联和技术演进方向\u003C\u002Fh2>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcn22UVS40bxKDulne6WA5p2e\">不同国家的二维码开始打通\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnGFveBCVT8Wo04kMqYdJVFm\">新加坡推动的Nexus全球支付项目正在让东南亚国家的即时支付系统互相连接。泰国和新加坡、印尼和中国的二维码支付已经打通,游客出国不用换钱,直接扫码就能付款。这个趋势会继续扩大,未来你去东南亚旅游,一个支付应用就能在多个国家使用。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnzEwpJSwNkUF9RYH6vBXpWg\">政府把二维码用在更多公共服务\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnIpKkQynMb67euMoHu60mUN\">各国政府发现二维码是个低成本的数字化工具。丹麦推出带二维码的数字驾照,警察扫码就能验证真伪。台湾的1922短信实联制用二维码简化疫情追踪。香港的\"安心出行\"记录市民行程。阿布扎比在路标上集成二维码,游客扫码就能看到周边景点介绍和导航。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnCwX32kmfqvoNykLRzZldib\">这些应用的共同点是:不需要复杂的系统对接,不需要高昂的硬件投入,只要有智能手机就能用。对政府来说,这是推动数字化最快的方式。\u003C\u002Fdiv>\u003Ch3 class=\"heading-3 ace-line old-record-id-doxcnmF8GrJKuSILIYKPkKMkjsd\">技术本身也在不断升级\u003C\u002Fh3>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcn8G5JTxu2Y4j2R3C0170vfg\">二维码技术一直在进化。Micro QR Code适合小型包装,iQR Code能存储40,000个数字,是普通二维码的好几倍。还有带语音确认功能的4G音箱,解决商家繁忙时扫码容易出错的问题。二维码正在从简单的信息载体变成智能交互工具。\u003C\u002Fdiv>\u003Ch2 class=\"heading-2 ace-line old-record-id-doxcnayvSLe2A2Pt4zH8KWxATse\">选择适合自己的二维码方案\u003C\u002Fh2>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnYQBKUdw84tJXqmXTB9Dorc\">不同需求对应不同的工具选择。如果你是跨国企业,需要在多个国家使用统一的二维码系统,可以关注支持国际标准的平台。如果你是中小企业或个人用户,需要快速生成二维码用于培训、展览或营销活动,八木屋二维码提供了简单直接的解决方案,无需复杂操作就能生成音频、视频、文档等多种类型的二维码。\u003C\u002Fdiv>\u003Cdiv class=\"ace-line ace-line old-record-id-doxcnzmT4QQFWogjmnBH8CtiScb\">选工具的关键不是功能多,而是匹配你的实际场景。支付类二维码看安全性和手续费,信息类二维码看生成速度和扫码体验,营销类二维码看数据统计和批量管理功能。\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cspan 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